How not to help Ladakh!

'FIELD GUIDE: FLORA & FAUNA OF LADKH - COLD DESERT

In June 2015 I came across this page (on Facebook) and was intrigued as I knew nothing about it. Strangely below the title it says Non-governmental Organisation (NGO) - but a guide is not an NGO!

Anyhow, there are 9 quite good images (mostly of flowers) and more or less correctly identified - which makes a pleasant change.  I wished to learn more but the link provided failed!  Who posted the images and identified the plants?  What struck me the most was the IGNORANT & INSULTING text-speak accompanying the photos: "D field guide is an effort 2 provide brief information d local youth, environmentalists, plant explorers, resarchers & visitors of Ladakh abt different key species of plants, animals & birds distributed in d fragile ecosystems of Ladakh itz hoped dat if Guide'll b'cum a companion 4 every nature lover visiting Ladakh. itz also hoped dat d guide Guide'll fill d gap providing information 2 d local youth in their own language." IS THIS MEANT TO BE SOME SORT OF JOKE? I despair at what the modern world is coming to...

I have shown this to a number of 'educated youth' in the UK who find this 'text-speak' horrible.  I state firmly that this will not work.  The first submission to the page was August 2011, the most recent June 2015 - so they are only averaging 2-3 entries per year!  Just how are the deciding which are the KEY species?  What do they mean by this?  It would take me some time to come up with a representative list but would require guide-lines to make any selection.

Since few visitors to Ladakh stray far from the vehicles they travel in, perhaps the species illustrated so far are actually 'road-side weeds'?.....

Plants illustrated: DRACOCEPHALUM HETEROPHYLLUM; VERBASCUM THAPSUS; THYMUS SERPHYLLUM (this is an OLD name - they mean THYMUS LINEARIS); INULA RHIZOCEPHALA VAR. RHIZOCEPHALOIDES; DELPHINIUM CASHMERIANUM; ROSA WEBBIANA

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